Speak for the Trees

This project is a conceptual redesign for “Speak for the Trees” (Now "Tree Boston") My strategy is to create a logo that is clever and simple that will stick in the minds of those who see it. I want to accomplish this while still showing the core values of the company. It’s depressing to wake up and look out your window and see such disarray. It made me want to do something about it. So now that I understand what the brand is about I reflect that in my logo design. Developed in Adobe InDesign, this project underwent extensive experimentation through multiple drafts, sketches, and stages before culminating in the final polished design. This was created in Adobe InDesign and went through multiple concepts and stages with different drafts, sketches, and experimentation before landing on the final stage.